New Avenues - Dfrnt Pigeon
Helping the homeless youth create their own fashion brand
Our role
Was to act as a creative partner and bring our professional experience to help the youth come up with the brand vision, name and identity, through a series of weekly workshop.
The announcement of the project was made in a form of an exhibition during the 2016 New Avenues Fundraiser which gathers the top companies in Oregon.
My role was to : Help facilitating workshops, help direct the brand direction, take the youth to street photography shoots, organizing the exhibition for the fundraiser.
Our work got noticed and featured in Fast Company,The Drum, Mashable, The Portland Mercury, Willamette Week and awarded LIGHT A FIRE 2016.
