Nike Better World: ColorDry
To celebrate the launch of the Nike Better World's ColorDry, a revolutionary fabric dyeing technology eliminating the use of water, we created a film and a website.
Telling the story of a film in a single webpage
The design direction of the webpage was taken from the look and feel from the film. From using the most understandable element to using white space for the story to flow
And adapting it to the templated Nike's CMS mobile website
Here the images are separated due to the nature of the CMS. New assets (like the colored stripes) were created and adapted for mobile.
